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Your One Stop Guide for Startup Sucess

Whether you're just getting started or ready to scale, we've got a large amount of templates, resources and guidance you need to survive and thrive.

The Zone is organised by various phases a startup goes through – Ideate, Validation etc. and each phase is helpfully broken down into various sections. You can directly go to section and look for resources or information. If unsure, just use the SEARCH button below to look for what you want but we do recommend you review the Phases and Sections to obtain more Value from the Portal.

PHASE 1 - IDEATE

Get Started

Problem Statement

Define the pain point you're solving

Gather Secondary
Data

Collect existing information relevant to your problem statement or idea

Identify Customer

Figure out who needs your solution

Primary Research - Develop Survey

Design a survey to gather data for the existing market research

Market Segmentation

Divide the market into distinct groups

Validate the Hypotheses

Establishing the desirability of your solution in a limited way through market validation.

Create Personas

Create representations for your potential customers

Define Core & Expected Product

Outline the essential features and expected outcome of your product.

PHASE 2 - VALIDATE

Get Started

Identify TAM, SAM & SOM

Identify how big the market size and how much of it you can potentially capture

Define Minimum Viable Product

Outline the smallest version of your product that you can use to validate the idea/hypotheses

Identify Beachhead Market

Discover the ideal initial market segment for your offering/solution

Build the Minimum Viable Product

Develop the smallest version of your poduct for the beachhead market

Redefine persona for Beachhead

Refine customer representations of your potential customers for the chosen market segment

Validate Minimum Viable Product

Confirm product-market fit for your MVP through testing and feedback

Secure Pilot
Customer

Secure your first customer for real market validation of your idea and hypotheses

Review and Pivot (if necessary)

Evaluate progress in process and adjust any direction if needed

PHASE 3 - INAUGURATE

Get Started

Define Value Exchange

Clearly establish the Value the Customer would receive in exchange for your product

Marketing Strategy

Craft a comprehensive way to maket your product or service to your customers

Deciding Pricing Strategy

Decide one of many ways of Pricing for your Product/Solution

Distribution Strategy

Plan on how to get your product or service to the customers

Go-To-Market (GTM) Strategy

Figure out how to acquire customers and drive revenue growth

Customer Acquisition

Strategise to attract and convert potential customers into paying clients

Building Business Model

Outline how you generate revenue, manage costs, and create value for Investors

PHASE 4 - ACCELERATE

Get Started

Expand Beachhead

Extend presence and impact in initial market segment

Upsell

Encouraging customers to buy additional or upgraded products or services

Scale

Increasing revenue and operations while maintaining or improving profitability.

Launch more products

Introduce new offerings to the market to expand product line or portfolio

Startup checklist and funding resources

Incorporation and Legal Structure

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Processes and documents required to legally establish, organize, and structure your business.

Funding, Valuation and Instruments

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Crafting strategic plans and frameworks to guide business growth and competitiveness

Accounting & Finance

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Overseeing financial operations, including accounting, banking, and regulatory compliance

Branding & Online Presence

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Developing and managing your brand identity and digital footprint

Operations & Tools

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Implementing and utilizing essential systems and tools for efficient business operations

Team & Advisory

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Building and managing your company’s leadership, co-founders, and employees

Business Planning & Strategy

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Crafting strategic plans and frameworks to guide business growth and competitiveness

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Startup checklist and funding resources

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